MIKE MUSICK

AS HIS ANTHEMIC WAKE UP CALL "AMERICA" BUILDS STEAM AT MYSPACE ON THE ROAD TO A JANUARY ROLLOUT AT AC, HOT AC AND CHR RADIO, THE NASHVILLE BASED SINGER-SONGWRITER TAKES ACTION ON THE GLOBAL WATER CRISIS WITH HIS ORGANIZATION THIRST AID LIVE

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The Versatile Artist Seeks High Profile Partnerships To Get Thirst Aid Live On The Road As An All-Star Fundraising Tour As He Works On His Upcoming Solo Album, Due Spring 2008, Which Is Helmed By Grammy Winning Producer Monroe Jones

While a lot of artists write and perform songs that preach about making positive changes on a global level, Nashville based singer-songwriter Mike Musick's anthemic debut single "America" is fast becoming a launching pad for his overall mission to help alleviate the growing global water crisis.

Currently gaining attention worldwide, "America" and its powerful accompanying video have received over 10,000 hits on Musick's myspace page. Currently available for download at all the major sites (iTunes, Rhapsody, Napster, Emusic, etc), the track will also be hitting Adult Contemporary, Hot AC and CHR stations nationwide in January.

Embarking on a two week radio tour in the second half of November, Musick's already been getting the word out on the song and his Atlanta based organization Thirst Aid Live, a group of events that include the participation of celebrity entertainers, musicians and athletes that have joined highly visible creditable foundations to bring about awareness and raise funds for the world's water crisis. He's talked about the issue and the organization on various Midwestern and Southern radio stations, including those in Louisville , Lexington , KY , Cincinnati , Evansville , Indiana and cities in Alabama and Mississippi .

A powerful and inspiring wake up call speaking to an entire generation of American citizens, the song "America" which was produced by Grammy Award winning producer Monroe Jones (Third Day, Chris Rice)--takes attuned listeners on a fascinating cultural journey through the postmodern story of our country.

Musick's lyrics remind us of our modern moral dilemma, beckoning us to come alive and carry the torch of freedom and justice. Our American dream may be diluted by our Hollywood fantasy, but the socially conscious Musick challenges all of us to see the world through the lens of reality.

He specifically wants to direct people's attention and compassion to the ongoing global water crisis, which, despite typical media reports that make it seem like an African issue, is unfolding everywhere, from South America to India . The truth that prompted him to co-found Thirst Aid Live is the fact that a child dies every eight seconds from drinking dirty unsafe water, and for only $3000, we can give a thousand people in the world clean drinking water for the rest of their lives (that's $3 per person!).

"This is injustice at its core," says Musick, who is personally donating 37 cents from every download of America to help the crisis. "When the $12 billion or so we are spending on pornography every year could be used to solve the world's water crisis, there is something terribly wrong with our priorities. The World Health Organization estimates that if we spent that much every year we could ensure safe water for everyone in the world."

Thirst Aid Live, which is set up to funnel the money it raises to organizations like Matt Damon's H2OAfrica and Ryan's Well, will receive 1,000,000 waters in biodegradable pouches to brand/distribute for awareness from a Las Vegas based company. The branding will feature Thirst Aid Live's parent company Vessel H20. Currently, Thirst Aid Live is actively coordinating live concert tours in the U.S. and Europe featuring mainstream pop, rock and R&B artists to raise funds for and increase awareness of the crisis. The vision of these events is to educate people about the clean water shortages and empower them to become part of the collective solution.

"I think every artist enjoys writing music as part of building his or her career," says Musick, who launched his career in the late 90s as the frontman for the Chicago based rock band Liquid Fire, which had a huge presence on the college circuit. "But then the question for me became, how can I make a difference in the world beyond my art? I think water is the foundation of life. You can't live, grow food or do anything without it. So many of the world's health crises like malaria are tied to water borne illnesses, and if we solve the water problems, some of these tragedies will be averted as well."

While focusing on his ongoing work with Thirst Aid Live, Musick is also currently in the process of recording his new CD, produced by Monroe Jones and tentatively titled Honest, which is set for a spring 2008 release. Two of its tracks were recently posted on his myspace page: the infectious, mid-tempo "Scream," about a guy wondering who he's going to turn to as his difficult relationship with a woman falls apart; and "Fare Thee Well," a brooding piece which draws on the singer's longheld fascination for Celtic and Irish music.

Musick has released a handful of projects that received acclaim in the past, starting with Liquid Fire's House of Stones (2000) and continuing through his solo debut This Town (2002) (produced by Mitch Dane, whose credits include Jars of Clay) and Love Rain Down (2006). His single "Funk#5" reached #2 on Indie Rock Radio, while "This Town" reached #3 on that survey and was a finalist in the International Songwriting Competition and was released on a radio compilation entitled Still Small Voice. In addition, "Got Your Back" from This Town was a big college radio hit throughout the Midwest and was included on a 2004 Major League Baseball compilation CD that was distributed to players through UPI's Think About It campaign; the compilation also featured Jeff Foxworthy.

"I think the main difference in the songs I am writing now is that there's just a natural maturity of my sound,"says Musick. "I just think the older you get, the more strong and confident your music becomes. I've always been a rocker at heart and everything has always had a rock edge to it, but I think the songs that will be on the new album are the most pop-rock oriented of any I have ever written. I'm also writing about personal issues and things that matter to me more than ever before."

"With 'America' about to hit the airwaves and become universally available, and Thirst Aid Live taking off, there is a lot of excitement and anticipation," he adds. "I'm really thankful for all the positive feedback I'm getting on the music, and it's exciting to see what kind of difference we are going to make, not only in my lifetime but for future generations."